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Maximizing Meaning
in Your Text
Sloppy, verbose writing is the web equivalent of halitosis: people will pay attention only if they really need to hear what you're saying. In addition to having a clear, coherent overall purpose, organizing your material visually, and providing concrete examples and sensory details, you can spruce up your text by
trimming it down,
teasing out grammatical tangles,
using punctuation properly,
choosing precise agents and actions in your sentences, and
varyi ...
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